How powerful? In one of her studies, she and her colleagues hooked up participants to an fMRI machine and recorded their brain activity as they listened to a favorite piece of music. During peak emotional moments in the songs identified by the listeners, dopamine was released in the nucleus accumbens, a structure deep within the older part of our human brain.
“That’s a big deal, because dopamine is released with biological rewards, like eating and sex, for example,” says Salimpoor. “It’s also released with drugs that are very powerful and addictive, like cocaine or amphetamines.”http://rozmusic.com/music
There’s another part of the brain that seeps dopamine, specifically just before those peak emotional moments in a song: the caudate nucleus, which is involved in the anticipation of pleasure. Presumably, the anticipatory pleasure comes from familiarity with the song—you have a memory of the song you enjoyed in the past embedded in your brain, and you anticipate the high points that are coming. This pairing of anticipation and pleasure is a potent combination, one that suggests we are biologically-driven to listen to music we like.
But what happens in our brains when we like something we haven’t heard before? To find out, Salimpoor again hooked up people to fMRI machines. But this time she had participants listen to unfamiliar songs, and she gave them some money, instructing them to spend it on any music they liked.